What I have learned from my Visual Rhetoric & Design course is that it is best to start thinking of intelligent ways to appeal to your audience before you even touch a mouse to open an Adobe application.
Lisa Graham’s Basics of Design, Second Edition teaches the importance of deciding what you want to say and who you want to say it to, before the project is actually managed. Knowing what your audience wants is the key to keeping their attention on your production.
The Summers Siblings’ hand guide, Creating Websites that Work, provides great pointers as to what an audience expects when they crack open a web design software program.




